September 2014: IMTS is evolving! The International Manufacturing Technology Show is bigger!
The booths are larger. Some were larger than a house with yard. The machines are larger. Some were larger than a garage. The signs were larger. Many were the size of billboards. A lot of major companies went all out in an effort to out do each other to make the biggest splash in an effort to amaze those walking into the south building where the aisles were lined with CNC machining centers one after the other. All busy cutting something. Why? Prestige, bragging rights and the desire to make a lasting impression seem to outweigh any cost benefit analysis regarding the million dollars that some exhibitors must have spent.
Attendance at IMTS set a record this year, and yet, some exhibitors are cutting back. Cutting back to a smaller booth or no booth at all. Why? An exhibitor has to sell several machines to pay for the cost of a booth at the show. Could it be that some companies have concluded that exhibiting at the show is not worth the cost? Yet somehow there are a lot of small companies that show up every 2 years to exhibit at the largest machinery show in the USA.
How to the justify the huge expense?
How many machines do you have to sell to make a $50,000 profit to pay the show expenses? How many machines will you sell as a direct result of being at the show? Will you sign up any new distributors as a direct result of being at the show? Will those new distributors sell any machines for your comapny? What would happen if you spent the $50,000 on magazine ads or a new website or hiring a new salesperson? Would you get more sales for the money you spent?
manufacturers acknowledge that exhibiting at IMTS is not profitable but
they do it anyway because they feel it is important to show everyone that
they are to be taken seriously. It also is a great place to introduce
new equipment to the public and be able to gage their reaction. There
is also the old saying that "Anyone who is anyone is at the show".
Whatever the reason, now is the time to reserve a spot at 2016 IMTS before
your competitors lock up the best available booth locations. Or maybe
you want to take another look at the other alternatives first. Maybe you
would rather go to the show as a visitor. Then you could check out all
the new technology, spy on competitors and still have enough time to watch
the building of a car out of 3D printed plastic body panels. That is what
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